"Tivo-ifies the web" Paul Kedrosky


Two brands have dominated the history of Scooters: Lambretta and Vespa.

The larger and more decorative Lambretta is often considered more desirable for vintage scooter enthusiasts, however, I have always preferred the minimalist simplicity of the snail-like Vespa from the early 60s, which seems to better capture the spirit of modernism rather than Mod.

This documentary traces the history of Viaggio and Innocenti scooters from post war Italy to mid 60s Britain. It has some particularly great period footage from the 50s.

gear, history

8 comments on “Scootermania

  1. John says:

    Great Doc. Entertaining and informative. These machines are coming back in a big way, especially now that fuel is so expensive.

  2. Henry says:

    Wonderful story and a look into the scooter-mania of post-war Italy that provided a much needed boost to the Italian economy. Owning a scooter became synonymous with hipsters and jet setters. Great marketing story.

  3. Manny says:

    Those crazy Italians. They’ve given the world cappuccinos, Gucci and scooters. We can take example from them on living la dolce vita, but their business savvy leaves to be desired. But somehow, I don’t think they care.

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