"Tivo-ifies the web" Paul Kedrosky

Music for Ejection Seat Test Videos

I’ve posted a list of ejection seat videos over at Oobject today. The top clip stood out because of the oblique choice in music. It features extremely calm oriental sounds of the type used to represent ‘a taste of the orient’ in a commercial for: (a) a Chinese restaurant; (b) a spa; (c) somebody about to get a Kung Fu beating. As a backdrop for the extreme violence of a fighter jet ejection, it works surprisingly well, while the more obvious choice of Blur’s ‘Song 2’ is used for the second clip.

Interesting that such different pieces of music can be used quite effectively, for the same thing.

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